NISSAN DESIGN EUROPE
Moscow: What is that you treasure the most?
An exacerbated need for privacy, as well as the quest for authenticity through the revision of the Soviet aesthetic, originated this proposal for Nissan within the context of future mobility. During the past few years, the car has become more and more a moving computer: a complex system that receives, processes and delivers information to its user while serving its primary purpose as a vehicle.
This proposal considers the design of a ring that works as an analog key and a material palette for the development of the car interiors. The ring gives access to a digital profile on the car with all the stored incoming data from navigation, social networking, and media. The information is safely stored in the car’s computer and can be removed by the user as a physical backup leaving no footprint and therefore allowing her/him to switch between traceable and untraceable.
In the spirit of a secret cabinet, the most treasured possessions are safe and well protected in the car, only accessible with a key that becomes more precious with its usage. Utilising the semantics of spying devices as an aesthetic code for colour, material, and finishes development, the interior of this car will always have enough places to keep valuable things unnoticed.
Materials: Woollen felt, woollen fabric, linen fabric, silicone, rubber, polyester wadding, 3D printed plastic filament, brass